Price of Digitization

Screen time has become part of the fabric of everyday life for most. And many do not realize just how much time they are dedicating to phone screens, computer screens, and TV screens.

As people across the globe have increasingly turned to Facebook, Twitter, WhatsApp and other platforms to get their news and express their opinions, the sphere of social media has become a new public space for discussing – and often arguing bitterly – about political and social issues. And in the mind of many analysts, social media is one of the major reasons for the declining health of democracy in nations around the world.

2021 was another blockbuster year in mobile, following a pandemic-induced catalyst to mobile habits in 2020. 2022 is set to blow past records in a transformed economy reliant on digital socialization, hybrid work and entertainment from the palm of your hand. A mobile-first strategy is a prerequisite for success in our transformed economy. A data-informed strategy is the fuel that will take you there.

Mobile apps walk a tightrope between privacy and convenience. Whether it’s an app to track health, stay in touch with friends, play games, or exchange funds, users often share personal data in exchange for a better, tailored app experience.

What most users might not be aware is that apps collect and share a lot of information about them. The banking, food ordering, stock market, ecommerce, cab-hailing, social media and other apps routinely gather more information than they need. This is par for the course in this corner of the software world.

We all know many people have to look at computer screens for large portions of the work day. But it’s the amount of time we spend on screens (television, computer, tablet and phones) at home that’s wreaking havoc on our brains, our bodies, and our personal relationships.